The video dawdles on until he gets to his point, which I think is probably fine for his audience. Upon building 1000 people watching his broadcast he goes into his pitch, which is obviously scripted but not painfully so. The campaign itself sounds interesting, utilizing user generated content to build a awarness campaign. That seems like the best approach – illicit user generated content, then use experts to craft that content into something coherent and polished. I have no doubt that it will make a great video piece, and the corporate sponsorship will certainly help hungry people. I’m not dogging the effort by the people involved here – even Ashton Kutcher is donating social capital – but we can create marketing campaigns and donate cash until there are piles of organic veggie dogs on every street corner. Until there’s a cohesive plan to battle the root causes of hunger people will still go hungry (Sorry about the soapbox rant).

What are the implications of this kind of effort for us normal folks? How do we translate these new communications venues into practical vehicles to aid and promote our own projects? More on this later, need to get some work done.