By Marion Weiler

Giving the robust technique of branding and brand-based differentiation for growing and maintaining a aggressive virtue particularly in hugely aggressive markets resembling the auto marketplace, this ebook explores model attitudes of latest and capability clients in the direction of the logo BMW. in addition, this ebook analyzes the extent and resource of purchaser pride in addition to the extent and resource of shopper loyalty of current and capability customers.

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BMW: Exploring Customer Attitudes by Marion Weiler
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